Pay-Per-Click Advertising: 12 Tips to Boost Holiday Performance
A well optimized pay-per-click advertising campaign can lead to gigantic increases in both revenue and profits. Conversely, a campaign that is neglected can lead to missed opportunities or significant...
View ArticleMicrosoft adCenter: An Initial Reaction
In late October, Microsoft’s Bing began powering all of the natural and paid search results in Yahoo!. Now, advertisers who wish to purchase sponsored search ads in either Yahoo! or Bing must do so...
View Article10 Resolutions for Your Pay-Per-Click Account
With a new year come new opportunities. It is also a good time to start looking forward to making 2011 more profitable. Here are ten steps to take for the new year to accelerate your pay-per-click...
View Article7 Pay-Per-Click Advertising Mistakes to Avoid in 2011
2010 was a big year for pay-per-click marketing. Google made significant changes to AdWords, and Bing integrated PPC advertising from Yahoo! into its adCenter. Now, much to the chagrin of advertisers...
View ArticleComparing Facebook Ads to Search-Based Advertising
Could Facebook Ads become a viable alternative to traditional search-based pay-per-click advertising? Facebook’s investors seem to think so, given its reported $50 billion valuation. So far, however,...
View ArticleUsing Pay-Per-Click Advertising to Sell High-Ticket Items
Online retailers often overlook the potential of pay-per-click advertising to drive sales of expensive products. Campaigns that target these items often bring the double whammy of low conversion rates...
View ArticleMobile Pay-per-click Advertising: 5 Ways to Improve Performance
“Mobile” and “social” have received a lot of hype over the past few years. To a large extent that hype has been warranted. Sales of smart phones are setting records, and according to Alexa — the...
View Article5 Tips for Increasing Pay-Per-Click Conversion Rates
Google’s Farmer/Panda update serves as a reminder to online merchants that their non-paid search traffic is subject to an algorithm that constantly evolves. Pay-per-click advertising, on the other...
View ArticleHow to Hire a Pay-Per-Click Manager; 10 Common Mistakes
My firm is in the pay-per-click advertising business. We've managed PPC accounts for hundreds of companies for roughly a decade, and we've developed strong opinions as to what makes for a good PPC...
View ArticleFor Google AdWords, It Pays to be on Top
The new “Top vs. Side” segmentation report announced by Google has led my firm to valuable new AdWords’ insights. We confirmed just how important it is to ensure your ads ... The post For Google...
View Article10 Pay-Per-Click Details You Cannot Delegate
Many ecommerce merchants manage their own pay-per-click advertising campaigns. Others use in-house PPC managers, or outsource to PPC consulting firms. Regardless of how pay-per-click advertising is...
View ArticleRamping Up Your Holiday Pay-Per-Click Advertising
The holidays are coming. For many online merchants, this means dramatically increased revenue and conversion rates. Start ramping up for holiday pay-per-click advertising now to ensure that you...
View ArticlePay-Per-Click Ads: 5 Tips for Higher Clicks this Holiday Season
Google’s paid-click revenue grew by an astounding 28 percent last quarter, thanks in part to a 5 percent rise in click prices. It’s likely that Google will set ad revenue records this fourth quarter...
View ArticlePay-Per-Click Advertising Becoming More Important?
Ten years ago a business could thrive by focusing on organic search engine optimization. My rule of thumb then was that organic rankings garnered roughly 80 percent of the clicks on search result...
View ArticleCreating a Killer Post-Holiday PPC Strategy
Now that the holiday shopping season is over, here are some New Year's pay-per-click advertising tips to help you continue the growth of your online revenue. Review Cost-Per-Acquisition Data on a...
View ArticleCheaper Clicks from AdWords Coming?
Google's average revenue per click from AdWords' advertisers dropped for the first time in two years for the quarter ended Dec. 31, 2011, according to Reuters. Analysts projected a 3 percent increase...
View Article3 New Google AdWords’ Features Worth Trying
Google continues adding new features to AdWords. "Enhanced Ad Sitelinks," "Offer Extensions," and "TrueView" video ads are three examples. I have tested each of these, and recommend them to merchants....
View ArticleBoost Pay-per-click Profits in 5 Easy Steps
The difference between a profitable and an unprofitable pay-per-click advertising campaign can be the post-click conversion rate. We've run hundreds of conversion rate optimization tests at my firm...
View ArticleRemarketing Renaissance Helps Ecommerce Merchants
The idea of targeting ads to visitors who leave a site and continue surfing the web always made sense to me. Until recently, however, this "remarketing" was an afterthought. It just wasn’t producing...
View Article5 Steps to Prepare for Google Shopping
In "Cheaper Clicks from AdWords Coming?," I encouraged merchants to try Google's Product Listing Ads because they produce exceptional results. They are the paid version of Google’s free product...
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